Dium

Dium serves as an innovative all-in-one home protection solution, designed to provide users with a comprehensive platform that seamlessly integrates cutting-edge security features with robust insurance offerings for their homes. This in-depth case study meticulously navigates through the initial phases of the product design, spanning from the inception of the proof of concept to the establishment of a holistic scope and features.

Year:

2023

Client's Considerations

Before initiating the project to explore issues homeowners face in protecting their homes, the stakeholder presented us with three primary considerations:

Lack of Timely Contexual Alerts

01

Limited Integration with Insurance Services

A significant challenge in homes is the deficiency in timely and comprehensive alert systems regarding various emergencies, including severe weather conditions.

03

Isolated User Experiences

Users often experience a sense of isolation when engaging with home monitoring systems, as they are left alone, staring at screens without sufficient support or interactive elements.

Existing home security solutions often lack seamless integration with insurance services, making it challenging for homeowners to access policy information, submit claims, and avail themselves of potential discounts.

02

How might we…

Create a unified experience that seamlessly integrates insurance services and contextual awareness, providing the users with a holistic and adaptive security solution.

Research + Discovery

To understand the landscape of home protection, our team embarked on an exploration; through surveys, user workshops, data analysis, and real-world scenarios to guide us towards innovative solutions.

Characteristics, needs, and behaviors of a target user...

In crafting user personas for our project, we defined the characteristics, goals, challenges, and preferences, embodying the diverse spectrum of our target audience, ensuring our app caters to the unique needs and aspirations.

Insights uncovered in user interactions and experiences…

Our team crafted the map by envisioning the journey from before the initial app engagement to after. This holistic approach ensures an intuitive and rewarding trajectory, aligning with the diverse needs and preferences of home residents.

Market position and standing of the product within its industry...

We analyzed industry landscapes, identified key players, and emerging trends. This strategy guided our development process, allowing us to position our solution in the competitive home security market.

Mission Intent

2

Contextual Awareness

Integrate contextual awareness to automatically adapt security settings according to variables such as weather conditions, local events, and user activities.

1

Insurance Service Integration

Establish seamless integration with insurance services to enhance the overall insurance experience for homeowners.

Inspired by insights from the research and discovery phase, the team worked closely with stakeholders to formulate and define three fundamental objectives.

3

Ready Response Feature

Implement a Stand-By Agent feature to provide users with real-time human assistance during critical events or emergencies.

Design Process

Information Architecture

Continuous Design Purpose

Content Hierarchy: Refining the structure through optimal user navigation and experience.

Scalability: Accommodates future expansions without sacrificing User experience, fostering adaptability.

Stakeholder Alignment: Harmonize the structure with stakeholders' priorities, ensuring a cohesive vision.

User Preferences + Business Priorities

Policy Integration Diagram

In integrating insurance services, we aimed to align user preferences for seamless interaction with insurance business priorities. This entails understanding user expectations for policy management, claims processing, and cost-saving benefits, while meeting the business's goals for efficient workflow, risk management, and overall customer satisfaction.

Key Features

Real-Time Monitoring

  • Provides access to their devices

  • Initiate a call or message with a dedicated agent.

  • Share real-time information about their situation or concerns.

Insurance Integration

  • Connect/Create their insurance

  • Ask questions about policies or gather information

  • Ensure users have a convenient and accessible channel

Context Monitoring

  • Proactively alerts to potential harmful situations.

  • Vigilant eye on the surroundings.

  • Users receive timely alerts when a threatening situation is identified.

Reflection

Next Steps:

Developed Roadmap

The team successfully produced a detailed document, narrowing down essential features and ensuring a comprehensive understanding of the project’s potential next phase. This process facilitated a more accurate estimation of the required resources and the time needed for complete development.

Take Aways:

Market Viability + Product

Micro Interaction

Design language goes beyond visuals, encompassing details like information structure, fluid UI animations, and subtle grammatical elements.

Wrong Answers

Embracing setbacks and failure is half the battle. Recognizing mistakes leads to refinement, iteration, and, ultimately, solutions.

Thrid Party Consideration

Providing the client with an additional option for third-party product development, we recognized the competitive landscape and proposed collaborating with established home security products for a third-party home insurance solution, aligning with risk mitigation.

Excellent design is crucial, but success and continuity also rely on aligning the solution with market needs and trends.

Tools:

Figma, Adobe Suite, Jira, Premiere Pro, Mural